Who are our clients?
They are those who want an efficient web site. Amongst them we find artists, small and big companies. We also have some great brands.
Our motto
Service owes rimer with quality!
Some Realizations
Search Engine Analysis
One of the very first things we do when we start working with a client on a search engine optimization project is perform a head to toe site analysis. In fact, more often than not, we won't actually even quote a price for SEO unless we've already done an analysis. The reasons for that are three-fold. First, every single website is different. Second, we have no idea what we're dealing with just by glancing at a site. Lastly, and most importantly, we spend a large amount of time performing the analysis because it's such an important part of putting together a plan for a site's Search Engine Optimization project.
While this might appear at first to be not a particularly earth-shattering revelation, it surprises me how many so-called SEOs - Search Engine Optmization don't actually do an initial site analysis. Another thing that gets me shaking our heads is the standard single page of statistics that many SEO - Search Engine Optimization firms consider to be an analysis. In this article, I'm going to share with you a couple of things to finding out what may really be going on with your website that we always look at during the course of an Search Engine Optimization analysis. But first, I want to show you a few so-called SEO analyses that quite frankly have us hopping mad.
We are firm believers in looking at the entire SEO picture. There is formula to optimizing a website for search engines; no secret formula to that winning combination. There are, however, a few foundational aspects of good, basic SEO. One of those is the analysis.
1. Statistical Data - The biggest part of an SEO analysis is the research. Research results in statistical data. This is not just information you have in your web stats program, but other information you may not have access to, such as how many people do a search every day on your particular keyword, or what your competition is doing, and how they are doing it. There can be endless reports and data that an SEO could provide, so be aware you can easily be overwhelmed by the sheer numbers provided. An SEO might consider creating the analysis as an overview, with the statistical data in addenda or reports to back up the information.
2. Explanations of Terminology - You may end up with a huge analysis with lots of data, findings, and reports, but if you can't make heads or tails of it, then it may not do you much good. Some SEO firms put the analysis on paper for you, and then offer a free consultation with it to go over anything you may not understand. This is a good idea if the SEO firm doesn't explain the results in the analysis directly.
3. Specific Keyword Research - I hate broad keywords. I hate SEOs that recommend broad keywords even more. Unless you are a site with thousands of backlinks because of branding or other link popularity reasons, you are just not going to rank highly for broad keywords. A good SEO analysis will gear its keyword research to keywords and key phrases that are appropriate for your site and its pages, and make recommendations for keywords or key phrases to consider optimizing for.
4. Screenshots or Other Evidence - If you get an analysis with a bunch of recommendations or percentages, keyword densities or whatever statistics you are provided without any corroborating evidence, then the analysis provider could just be pulling numbers out of a hat as far as you're concerned. A good analysis will have additional information that will back up the analysis findings.
5. Detailed Findings - It is not enough just to show you what your meta tags say. You can find that information out yourself, so why would you need someone else to do that for you? You need specific research customized to your site that digs pretty deep. You will want to look for a search engine simulation (what a search engine would see if it were to crawl your site), a list of broken links, site structure, navigation crawlability, which pages and how many of them are being indexed, when the last search engine crawl was, and so on.
6. Current Search Engine Rankings - I don't just mean the top ten or even top 40 results. Look for a company or individual who can access 500 to 1000 or more results in more than just one search engine.
7. Site Recommendations - If you pay for an analysis, you should be able to take that analysis and change some of your site elements yourself with that SEO's recommendation. Now obviously an SEO wants your business, and wants to do the work for you, so they aren't going to reveal all of the little secrets they have about your site, but there should still be a good portion of step by step instructions for you to work with. If there is a consultation included, it's even better.